Bruce Peterson

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Top Stories by Bruce Peterson

They’re termed “early adopters.” They’re the early birds who snap up the latest wireless devices like Apple’s breakthrough iPhone. These high-tech consumer electronics’ enthusiasts are critical to a new product’s success because their opinions can often make or break a new product based on their satisfaction with its reliability and its ability to live up to its claims. If you make and market these gadgets, you must ensure they don’t fly the coop – and if they do, that they leave content. Discontented early adopters quickly can become detractors, determined to pass along their unpleasant experiences with a new device. In today’s world of instant communications, their unhappiness becomes known – and passed along to others – immediately. Wireless carriers must consider this especially worrisome si... (more)